



Trees Planted
Awareness Sessions
Meet the Founders

Arif Jalil Piracha
Founder
Arif Jalil Piracha is the founder of CarbonWise and a passionate advocate for environmental responsibility. He holds both a B.Sc. and an MBA from LUMS, graduating in 1998 and 2000, respectively.
Arif has co-founded several successful ventures, including Klockwork and Smartprep. At the heart of his work is a firm belief in the power of ordinary people and civil society to drive meaningful and lasting change.

Mahin Azam Khan
Co-Founder
Mahin is the Co-Founder of CarbonWise, a consultant with the World Bank, and a digital content creator who raises awareness on climate change and sustainability through impactful storytelling. She holds a BSc in Economics and Finance from the Lahore School of Economics (2019) and a Master’s in International Political Economy from King’s College London.
Our Vision
To attain improvements in Pakistan’s climate and environmental resilience that are both measurable and sustainable.
Our Mission
To raise awareness and empower individuals and organizations with knowledge, tools, and guidance in order to reduce their carbon footprint.
Our Values
Impact - We believe collective efforts of empowered individuals can drive a positive change.
Sustainability - We believe in prioritizing transparent, sustainable practices and solutions that support long-term environmental well-being of Pakistan.
Innovation - We believe in creating a culture of continuous learning and improvement, embracing new knowledge, insights, and technologies for a better future.
Diversity: We believe in involving people from diverse backgrounds and experiences to foster a better decision making and problem-solving process.

