About Us
Actionable insights for a greener world
Who We Are
Our Vision
To attain improvements in Pakistan's climate and environmental resilience that are both measurable and sustainable.
Our Mission
To raise awareness and empower individuals and organizations with knowledge, tools, and guidance in order to reduce their carbon footprint.
Our values
Impact – We believe collective efforts of empowered individuals can drive a positive change.
Sustainability – We believe in prioritizing transparent, sustainable practices and solutions that support long-term environmental well-being of Pakistan.
Innovation – We believe in creating a culture of continuous learning and improvement, embracing new knowledge, insights, and technologies for a better future.
Diversity: We believe in involving people from diverse backgrounds and experiences to foster a better decision making and problem-solving process.
Our Team
Arif Jalil Piracha
Founder
Arif Jalil Piracha is the founder of CarbonWise and a passionate advocate for environmental responsibility. He holds both a B.Sc. and an MBA from LUMS, graduating in 1998 and 2000, respectively.
Arif has co-founded several successful ventures, including Klockwork and Smartprep. At the heart of his work is a firm belief in the power of ordinary people and civil society to drive meaningful and lasting change.
Mahin Azam Khan
Co-Founder
Mahin is the Co-Founder of CarbonWise, a consultant with the World Bank, and a digital content creator who raises awareness on climate change and sustainability through impactful storytelling. She holds a BSc in Economics and Finance from the Lahore School of Economics (2019) and a Master’s in International Political Economy from King’s College London.
Our Team
Arif Jalil Piracha
Founder
Arif Jalil Piracha is the founder of CarbonWise and a passionate advocate for environmental responsibility. He holds both a B.Sc. and an MBA from LUMS, graduating in 1998 and 2000, respectively.
Arif has co-founded several successful ventures, including Klockwork and Smartprep. At the heart of his work is a firm belief in the power of ordinary people and civil society to drive meaningful and lasting change.
Mahin Azam Khan
Co-Founder
Mahin is the Co-Founder of CarbonWise, a consultant with the World Bank, and a digital content creator who raises awareness on climate change and sustainability through impactful storytelling. She holds a BSc in Economics and Finance from the Lahore School of Economics (2019) and a Master’s in International Political Economy from King’s College London.
Supporting you in achieving and maintaining a healthy, balanced life.
I believe that one size does NOT fit all. I take a holistic approach to nutrition using evidence-based integrative and functional medicine. This means helping you feel your best by targeting the root cause of your concerns and supporting you in building maintainable nutrition and lifestyle habits for long-term.
92%
Happiness Rate
My clients report feeling happier more energized after completing their coaching program. health and wellness.
88%
Success in Habit Formation
Clients successfully adopt and sustain healthy habits over the long term, thanks to tailored strategies and consistent support.
82%
Improved Nutrition Knowledge
Clients leave the program with a deeper understanding of nutrition and how to make better food choices.
Work with Us
Choosing me as your health coach means choosing a partner who is dedicated to your success. I stay current with the latest research and trends in nutrition to provide you with evidence-based advice. My approach is compassionate, non-judgmental, and focused on helping you find what works best for you.
